The Key to Health & Happiness

The ‘Key to Health and Happiness’ campaign is a nationwide effort brought to you by Community Leisure UK and powered by Bigwave marketing. The aim of this campaign is to help communities take advantage of their local, Trust operated, leisure and cultural facilities.

When Trusts and leisure centres across the UK reopen their doors a after a third lockdown, we’re keen to champion this sector and raise awareness of the amazing job they do in keeping local communities healthy and most importantly, happy.

Through ongoing research and feedback from Community Leisure UK member Trusts across the UK, the campaign concept has been developed and fine-tuned to motivate members to unlock the ‘keys’ to health and happiness by experiencing the vast array of services provided by their local charitable trust.

As well as focusing on customer retention, we also want to attract new members to their local charitable Trust by bringing to light the positive impact in which exercise has on physical and mental health – especially during a time of COVID-19 where we need to be as healthy as we can be to combat the virus. The campaign serves a secondary purpose to educate the public about the benefits of the Trust model while delivering a commercial message and return for Trusts within their communities.

Chief Executive of Community Leisure UK, Kirsty Cumming has said the following, “Supporting our members to help them engage and support their communities, is our priority. Having a dedicated campaign like this one created by Bigwave, enables public leisure and culture services to really articulate their role for communities and their keenness to connect with their customers during and after this current pandemic.”

Tom Gozna, Strategic and Partnerships Director at Bigwave, the UK’s most prominent Leisure & Cultural marketing agency said “We know how difficult it has been for the whole industry during the past year, but also how important it is that the Trust sector is recognised for the great work it does to support our communities. This campaign helps to showcase Trusts, whilst also giving the opportunity to increase business in what will be a key time of the year, as part of the recovery.

“Working closely with Community Leisure and the members has enabled all the ideas to be put together to create this national campaign.”

Trusts Taking Part

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